Fixing the Corporate Learning Engagement Shortfall with Gamification

There is a skills gap in most organizations in order to flourish in a digital world. Building proficiencies for technologies like AI, machine learning, data analytics, and gamification in business is becoming increasingly important as enterprises expand their presence and compete digitally.

HR Technologist points out that internal skill development is one way to go, but a shortfall of engagement with corporate learning programs is a major obstacle. While beneficial for employee well-being, learning programs are not at the top of most employees’ lists when it comes to job tasks or free time.

Gamification in business, however, is the perfect answer for this engagement deficit. Game mechanics like points, competition/collaboration, and goals infuse fun and value into learning experiences that otherwise can be tedious and boring.

Gamification’s Cross-Generational Appeal

Generation Z is entering the workforce en masse this year. With the addition of this new segment of workers, organizations now need to cater to the learning needs of a generational spectrum five decades large.

Research by Harvard Business Publishing Corporate Learning indicates that the two must-have components for learning in modern corporate environments are personalization and relevance. Learning experiences need to be personalized to the individual, to provide control of the volume, pace, and format of their education. Relevant learning experiences tap into goals that employees want to achieve and increase the likelihood they will put in the time and effort required to build skills.

Gen Z specifically is inherently inclined to concepts of gamification. With signature preferences like instant rewards and recognition and technology able to keep pace, gamification is suited to be a natural extension of learning for this generation. It’s also built for promoting cross-generational collaboration through team challenges and objectives.

Gamification in business makes it possible to measure corporate learning, and therefore pinpoint and optimize your learning programs around areas where skill development is needed (or where future skill requirements are anticipated). Already a vital element of business growth due to its applications for employee retention and motivation, gamification is evolving into a timely tool to boost learning & development efforts.

Read the HR Technologist Gamification in Corporate Learning article.